How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading →

The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

source https://contentmarketinginstitute.com/2021/08/content-marketing-measurement-pr/


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