How to Implement the 4 Ps of Marketing

Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s still used today. In this article, you’ll learn how to…

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source https://ahrefs.com/blog/implementing-the-4-ps-of-marketing/


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