What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading →
The post How’d You Make That Flipping Awesome B2B Content for ServiceNow? appeared first on Content Marketing Institute.
source https://contentmarketinginstitute.com/articles/b2b-award-winning-content-servicenow
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