Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
from Semrush blog https://www.semrush.com/blog/seo-split-test-result-updated-2022-title
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